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  2. Case Study: How a Furniture Retailer Boosted AOV by 20% with Zolak AI Showroom

Client Overview

 
Segment Furniture Retail
 
Location North America
Founded 2004

The company collaborates with manufacturers in Southern Brazil and blends design expertise from São Paulo and New York. Its collections balance innovative design, high‑quality materials, and functional living solutions. With a strong focus on sustainability and modern living, the brand offers a diverse range of home furnishings — from sofas and accent tables to cowhide rugs.
North American furniture retailer case 1

The Challenge

Online furniture buyers struggle to visualize how separate items fit together. While the retailer offered a premium, sustainable catalog, their standard e-commerce infrastructure suffered from classic digital limitations.

As a result, the company wanted to create a more immersive and confidence-driven shopping journey.

The "Single-Product" Friction Point:
  • Fragmented views → Products shown individually without room context
  • Small baskets → Customers often buy only one item
  • Purchase hesitation → Uncertainty about size, materials, and fit
  • No room visualization → No way to test full interiors before buying
  • Low engagement → Limited interaction with static product pages
Core Strategic Goals:
  • Increase bundles → Encourage multi-item purchases
  • Faster decisions → Reduce visual uncertainty
  • Showroom feel online → Bring in-store experience to web and mobile
  • Higher AOV → Shift to full room purchases
  • More engagement → Keep users exploring longer

Solution: Zolak AI Showroom with Built‑In Configurator

To drive cross- and bundle-selling, the retailer implemented the Zolak AI Showroom with a built-in 3D Furniture Configurator directly on its website.Shoppers can upload a photo of their own room, remove existing objects (fully or selectively), and place new 3D products from the retailer’s catalog directly into the space to visualize different layouts and combinations. Key capabilities deployed:
  • Multi-item room planning: Customers can drag, drop, and arrange multiple products (e.g., sofas, rugs, and tables) to build complete room layouts.
  • Real-time material configuration: Instant customization of fabrics, colors, and finishes for fast, intuitive personalization.
  • Photorealistic scale & lighting: Accurate spatial depth and lighting ensure furniture appears true-to-life within real room contexts.
  • Frictionless web integration: Fully browser-based experience with no apps or plugins required, optimized for desktop and mobile devices.

Results After 77 Days

Try Zolak Showroom with Built-In Configurator Yourself

Equip your website with Zolak, letting customers arrange, remove, and interact with furniture in digital rooms or their own spaces.

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Average Order Value  +20%

Visualizing products in a complete interior layout naturally triggered larger cart sizes and multi-item bundle sales.

 

High-Engagement Sessions +360,000

Shoppers place an average of 5 products into their room scene using User Interior Visualization and spent more time interacting with them.

add-to-cart +18%

Customers are more likely to add complementary items (e.g., rugs, tables, lamps) after seeing complete room setups in context.

 
1

Accelerated Visual Cross-Selling

Instead of static “You May Also Like” carousels, the AI Showroom enabled real-time, context-based cross-selling. Seeing products like an accent table next to a sofa made full-room purchases feel natural and intuitive.

2

Compressed Sales Cycles

By visually resolving questions around color matching, scale, and dimensions, Zolak reduced hesitation and eliminated back-and-forth decision-making, helping customers move from discovery to purchase faster.

3

Seamless Native Performance

The lightweight integration ensured fast loading and stable performance across devices, maintaining low bounce rates while enabling fully immersive 3D experiences.

4

Higher Purchase Confidence

Seeing products directly within realistic room environments reduced uncertainty and helped customers make more confident, higher-value purchasing decisions.

case 3

Ready to Drive Bundle Sales in Your Store?

Stop selling individual products. Start helping your customers design complete living spaces. See how the Zolak AI Showroom can scale your metrics, expand your basket sizes, and lift your digital revenue.

Book a Demo Today!