How to Boost Furniture AOV by 20% | Zolak AI Showroom Case Study

Zolak Platform
Case Study: How a Furniture Retailer Boosted AOV by 20% with Zolak AI Showroom

Case Study

A North American furniture retailer used the Zolak AI Showroom to enable bundle-based selling through complete room presets. Instead of browsing items individually, customers explored curated room setups, arranged multiple products in one interactive space, and customised them before purchase — driving full-room purchases and higher average order value.

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The company collaborates with manufacturers in Southern Brazil and blends design expertise from São Paulo and New York. Its collections balance innovative design, high‑quality materials, and functional living solutions. With a strong focus on sustainability and modern living, the brand offers a diverse range of home furnishings — from sofas and accent tables to cowhide rugs.

North American furniture case

The "Single-Product" Friction Point:

Fragmented views → Products shown individually without room context
Small baskets → Customers often buy only one item
Purchase hesitation → Uncertainty about size, materials, and fit
No room visualization → No way to test full interiors before buying
Low engagement → Limited interaction with static product pages

Core Strategic Goals:

Increase bundles → Encourage multi-item purchases
Faster decisions → Reduce visual uncertainty
Showroom feel online → Bring in-store experience to web and mobile
Higher AOV → Shift to full room purchases
More engagement → Keep users exploring longer

To drive cross- and bundle-selling, the retailer implemented the Zolak AI Showroom with a built-in 3D Furniture Configurator directly on its website.Shoppers can upload a photo of their own room, remove existing objects (fully or selectively), and place new 3D products from the retailer’s catalog directly into the space to visualize different layouts and combinations. Key capabilities deployed:

Multi-item room planning: Customers can drag, drop, and arrange multiple products (e.g., sofas, rugs, and tables) to build complete room layouts.
Real-time material configuration: Instant customization of fabrics, colors, and finishes for fast, intuitive personalization.
Photorealistic scale & lighting: Accurate spatial depth and lighting ensure furniture appears true-to-life within real room contexts.
Frictionless web integration: Fully browser-based experience with no apps or plugins required, optimized for desktop and mobile devices.

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1

Contextual Visual Cross-Selling

The AI Showroom turned recommendations into contextual discoveries. Customers saw complementary products together in full-room setups, making it easier to identify matching pieces and build complete bundles.

2

Reduced Purchase Hesitation

By visualising products in realistic room environments, Zolak helped customers evaluate style, scale, colour, and fit before buying, reducing uncertainty and simplifying decision-making.

3

Seamless On-Site Experience

The showroom ran directly on the retailer’s website, delivering an interactive 3D shopping experience without friction or performance issues across devices.

4

Higher Purchase Confidence

Seeing multiple products together in a realistic room setup helped customers make more confident decisions and supported higher-value, room-based purchases.

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