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Why 360° Product Views Matter

Static images limit product understanding. Interactive visuals create confidence.
40% Lift in conversion rates
More time spent on product pages
60%+ Boost in purchase confidence
5x Cheaper than traditional photoshoots

Beyond 360° Product Photos: A Smarter, Scalable Alternative

Show Every Angle. Every Variation. Instantly.

Traditional 360° product photography requires physical samples, professional studio setups, careful lighting, and new shoots whenever a product is updated.

Zolak offers a modern alternative: an interactive 3D viewer.

Instead of a stitched photo sequence, your shopper gets a full, interactive 3D model they can rotate, zoom, and even place in their space with AR.

Benefits of the Zolak 3D Viewer

True-to-Life Interactivity

Smooth interaction meets photorealistic detail. A premium experience that frame-based 360° photos simply can’t match.
  • Cinematic 360° spins + full 3D.
  • Realistic lighting, shadows, and reflections.
  • Deep zoom for stitching, textures, and micro-details.
  • Performance optimized for both desktop and mobile.

Real-Time Product Customization

The viewer becomes a full 3D Configurator for customizable products.
  • Swap colors, materials, and components instantly.
  • Preview unlimited variations in real-time.
  • Ideal for furniture, fashion, equipment, and modular products.

Native Augmented Reality

Bring your products into the real world. AR software helps close the gap between online browsing and in-person shopping.
  • Instant AR launch directly from the product page.
  • Help customers evaluate size, fit, and style.
  • Increase buyer confidence and online conversion rates.

One 3D Asset. Unlimited Use

360° photos are a cost. 3D models are an investment — a reusable visual asset for every campaign, channel, and SKU.
  • Cut production costs tied to shoots, studios, shipping, and reshoots.
  • Turn one 3D model into 10, 50, or 100+ SKUs.
  • Use visuals across PDP, digital showrooms, ads, social media, email campaigns.
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Zolak Makes a Difference

Without
  • Buyer's remorse
  • Limited website interaction
  • Ineffective product presentation
  • Limited product display options
  • Static images
  • Lengthy visual content updates
  • Lower conversion
  • Limited opportunities for upselling
With
  • Informed decisions
  • Boosted site time and engagement
  • Comprehensive product presentation
  • Continuous visuals variety
  • 360° viewing and virtual showrooms
  • Effortless content refresh
  • Faster buying decisions
  • Upselling complementary items

360-Degrees Photo Software vs. Interactive 3D Viewer

How It Works: From 3D Product Photography Services to Interactive 3D Experiences

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Prepare Your 3D Model

Send 3D assets or product photos with dimensions. We create a photorealistic digital replica with true colors, textures, and optimized performance.
Step 1
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Set Up Your Zolak CMS Account

Manage your products, materials, configurations, and variants all in one simple, easy-to-use workspace. Step 2
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Embed the 3D Viewer on Your Website

Paste the ready-to-use snippet, and the interactive 3D viewer appears instantly on any product page. Step 3
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Deliver a High-Conversion Experience

Your 3D viewer go live, enhancing clarity, engagement, and boosting conversions for every customer. Step 4
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3D media makes for a much more interactive shopping experience. Customers can examine our products from every angle, including AR, which helps them get a better sense of quality, size, and other details that matter.

Rebecca Minkoff Co-founder & CEO, Uri Minkoff

Who Benefits Most

  • Fashion & Accessories
    Fashion & Accessories
    Shoes, bags, jewelry, and apparel — perfect for showcasing stitching, materials, textures, and craftsmanship.
  • 3D Furniture Visualization
    Help buyers understand shape, textures, joints, finishing, and scale — especially effective with AR.
  • Home Decor & Appliances
    Home Decor & Appliances
    Great for lighting, kitchen appliances, décor items, and home accessories that require a clear sense of shape, finish, and real-world proportions.
  • Consumer Electronics & Gadgets
    Consumer Electronics & Gadgets
    Highlight ports, buttons, ergonomics, surface finish, and build quality. Essential for products customers can’t physically hold.
  • Sporting Goods & Equipment
    Sporting Goods & Equipment
    Show performance features, materials, contours, attachments, and functional components — ideal for gear where durability and design matter.
  • Digital Showroom Websites
    Brands that rely on digital-first presentation can create immersive virtual stores with interactive 3D and AR-ready products.
  • 3D Merchandising
    3D Merchandising
    Display product variations, colors, and configurations in a dynamic, high-engagement format that drives stronger conversions.

Why Choose Zolak

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High-Quality Visuals
Every product is rendered with lifelike detail, accurate materials, and true-to-scale proportions.
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Interactive Shopping
Customers can rotate, zoom, and explore textures naturally, making online shopping feel intuitive and immersive.
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Flexible for Any Product
From accessories to furniture, Zolak adapts seamlessly without extra setup.
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Instant Integration
Embed once and instantly enhance product pages, catalogs, and digital marketing assets.
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Smarter Than 360° Photos
One 3D model replaces repeated shoots, cuts logistics, and scales infinitely, saving thousands on production costs.
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Adaptive Performance
The viewer intelligently adjusts visual quality based on the user’s device, ensuring smooth, stable performance without manual tuning or risk of crashes.

FAQ

How is Zolak’s 3D Viewer different from standard 360° photography?

360° photos are just stitched images — limited rotation, limited zoom, no lighting or color changes. Zolak’s 3D visualization services use a digital twin of your product for smooth 360 and full 3D rotation, zoom, instant color updates, and AR.

Is 3D modeling really more cost-effective than traditional photography?

Yes, especially with many SKUs or variations. Photography requires new shoots for every color or material. With Zolak, you build the model once and create variations digitally, often cutting visual production costs by up to 70%. 

Do I need to ship my physical products?

No. We create photorealistic 3D models from your reference photos, dimensions, and drawings. You save time, shipping costs, and avoid potential product damage.

Will the 3D models look as realistic as photos?

Yes, this is the core of our 3D product rendering services. Our artists recreate every detail: fabric weave, wood grain, metal reflections, stitching, shadows, texture depth. Most shoppers can’t tell the difference between our renders and a high-end studio photo.

We have 50 fabric options. Do we need 50 models?

No. We build the shape once and apply all fabrics digitally. It’s much faster and far more affordable than photographing 50 samples.

How difficult is it to integrate the viewer into my website?

Very easy. Integration takes just a few minutes using a lightweight code snippet compatible with popular ecommerce platforms, such as Shopify and WooCommerce, as well as custom websites.

Discover the Full Zolak Ecosystem

Zolak Showroom
Zolak Showroom

Offer immersive try-before-you-buy experiences to build consumer confidence.

Zolak Configurator
Zolak Configurator

Display every potential product customization in real-time and provide your buyers with ownership of the product.

Zolak Studio
Zolak Studio

Generate thousands of gorgeous product images that shows every customization and angle.

Read the Latest on 360° Photography & 3D Visualization

Stay up to date with Zolak’s insights on interactive 3D views, AR experiences, and the latest trends in e-commerce product visualization.

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