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3D product visualization is the digital display of a product that includes the development of three-dimensional models and a virtual setting. The product should have the same measurements, features, and look like the original physical products.

3D product models allow shoppers to examine and interact with online items, simulating the in-person purchasing experience.

Here are some of the most typical formats for 3D visualizations:

Non-immersive visualization
This is the most popular and ubiquitous format. To experience this type of format, people don't need any tools or devices. We can see standard 3D representations utilized in various scenarios, mostly as animations on TV or product models on websites.

VR product visualization
Virtual reality is a technology that transports you from the physical to the digital realm. To enjoy this format, you'll need a VR headset and specific controllers.

After launching a visualization app, you will see the product as if it were right before you. You can also engage with the product and get a real sense of how it will feel in real life by using controls and head movements.

AR product visualization
Augmented reality technology lets you see how product visuals appear in real life using a smartphone. For example, using AR, you can view furniture in your room, a car in a garage, or clothes on top of your body.

3D product illustration is utilized to give buyers a better understanding of what they are getting before purchasing it. 

Companies that provide customization features and product configuration may find this technology extremely valuable because it allows them to easily showcase different product variations cost-effectively.

Consumers Can Test the Size and Fit of the Product
With 3D and AR experiences, you can reduce your clients' pre-purchase anxiety. Shoppers may test a product's size and fit in their natural surroundings thanks to 3D product representation combined with AR.

Whether a consumer is visually trying on shoes or fitting their home furniture, 3D models create a seamless experience that provides buyers with customization options and offers a more realistic sight of your products and their true-to-life size.

Increase Sales While Decreasing Return Rate
One of the most important deciding factors for most consumers when selecting a product is their ability to visualize themselves wearing or using that object.

With the help of 3D visualization, you can eliminate any doubt by presenting photorealistic, true-to-size product previews to assist clients understand if your product fits their expectations.

Adding 3D to your eCommerce store can nearly double conversion rates, increase cart size by 75% percent, and reduce product returns by up to 40%.

Create an Engaging Customer Experience
3D object visualization delivers realistic shopping experiences that increase client happiness. Buyers can customize a product's appearance by changing color, pattern, and size using online product configurators.

These engaging experiences contribute to a great overall experience that will keep your consumers returning for more.

Retail
Retail is one of the most critical industries where 3D modeling can be applied. People want to feel the products they buy online, and 3D visualization is a great way to do it.

Gaming
Gaming is one of the most well-known applications of 3D modeling. As video games have become more realistic, there has been an almost insatiable need for creating 3D content.

Entertainment
Avatar and other movies have gained recognition for their skillful use of 3D rendering to improve the quality of their particular images. Most people identify 3D effects with films faster than any other category on this list.

Architecture
Due to the advancement of 3D technology, traditional architectural processes that require pens, watercolor brushes, and physical models are becoming outdated.

Architects may alter and manipulate designs as the project evolves, thanks to 3D rendering technologies. They can also offer dimension and motion, thereby allowing clients to see the building from any viewpoint, whether from the ground or above.

Healthcare
Hospitals can use enhanced images generated by 3D medical imaging to map a patient's system in order to identify and diagnose certain medical disorders.

Marketing & Advertising
Advertisers can use 3D rendering to test and modify photographs without physically modifying them like on photoshoots and sets.

Manufacturing
3D rendering is used in manufacturing for everything ranging from conceptualization to reverse engineering. Its most common applications include part prefabrication and improved product design.

With 3D product visualizers, you can give shoppers a comfortable way to envision your products in their everyday life while also visually expressing the unique feel of your products.

3D product representation enables you to produce highly engaging experiences that today's shoppers expect. Potential consumers can thoroughly check your products before purchasing them, thereby helping them better understand what they're buying.

The ability to inspect and adapt products to match a potential customer's particular needs and tastes considerably improves the shopping experience. It can be a successful tool for improving revenue and engagement metrics, reducing returns, and retaining consumers.

Nowadays, there are numerous methods for creating 3D models. The following are the most often used techniques in the industry:

- Wireframe modeling;
- Surface modeling;
- Solid modeling;
- Polygonal modeling;
- NURBS;
- CAD;
- Photogrammetry.

Furniture & Home Improvement
The home improvement business is one of the primary benefactors of product visualization software, which includes everything from living room sofas to bathroom necessities like faucets and lighting.

Apparel & Jewellery
Apparel and jewelry represent an infinite number of chances for customization and use of 3D technology, from clothes to shoes and rings to glasses. People like to have an option to wear before buying.

Beauty & Cosmetics
Face masking is one of the most developed areas in product visualization. Trying on lipstick or make-up before buying is no longer something new but a standard in the online environment.

The first step in visualization is to create realistic product renderings from a 360-degree perspective. These photos are then imported into the product visualization platform and linked to the available products.

The produced pictures can be static or 3D, depending on what is more acceptable and optimal for each organization. Typically, 3D rendering is recommended since it provides your buyers with a clear view of the things you are offering. The measurements of these products can also be loaded into the solutions to offer your shoppers a greater sense of scale.

First, look into what industries can benefit from 3D visualization. Then, find out how other companies in your industry have used it. Read real use cases, interviews, and reviews of their consumers.

Then, define your concept. There are numerous useful blog posts on the internet that might assist you.

The final step is to contact a vendor, such as Zolak. They will assist you in specifying and implementing the idea.

To Increase Customer Confidence
Visualization software eliminates uncertainty by providing clients with an accurate picture of the items, ensuring they will not be disappointed.

To Offer Limitless Personalization
Product visualizations let users change the colors and textures of a product quickly and simply without any extra effort from your side.

To Reduce Returns
Orders placed using 3D visualization software are more likely to meet client expectations, resulting in higher order accuracy and fewer costly returns.

To Be on Top of The Competition
With the e-commerce websites boom after Covid-19, brands are searching for new ways to meet the increased customer expectations. 3D representation is a great way to stand out from the competition.

To Show a Product in Greater Detail
Buyers can zoom in on the most important aspects with high-fidelity renderings without sacrificing visual quality.

Augmented Reality and the Metaverse
3D Product Visualization makes adopting new technologies, such as Augmented Reality or Metaverse, as they use the same 3D product models.

To Increase Sales
All of the preceding points allow you to enhance your sales and average order value.

Yes, many brands are investing in 3D visualization, ranging from furniture merchants to apparel and fashion companies.

According to the “Visualization and 3D Rendering Software Market Forecast,” this market is predicted to grow from US$ 2,300.5 million in 2021 to US$ 7,433.6 million by 2028.

First, you need to prepare your idea. The more comprehensive your requirements list is, the more accurate estimation you’ll receive from the vendor. 

Usually, companies that are looking for such services are preparing a request for proposal (RFP). In this document, they share information about their company and requirements for the software. You can find different templates for RFP on the internet, here is one example.

After preparing the requirements, you need to find an appropriate vendor. You can use google search for it, different vendors’ listings like clutch.co or good firms, or contact us.

Then, you need to share your requirements with the vendors you like. Don’t be afraid if you don’t have detailed requirements; the vendor will help you identify them.

After that, you’ll receive an estimation of work and detailed plans from different vendors. All you need is to choose the appropriate option for you.

According to a few listings, the following software is among the best options available on the market:

Zolak - A 3D product visualization software for furniture retailers.

SketchUp -  A solution for a wide range of drawing and design applications, such as industrial, product, and architectural design.

Blender - A collection of software tools for creating animated films, visual effects, art, 3D-printed objects, interactive 3D applications, and motion graphics.

Autodesk Software - A set of 3D software tools used in designing, engineering, manufacturing, media, education, and entertainment.