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Zolak Showroom

Immerse Your Customers, Close the Imagination «Gap»

  • Inspirational Showrooms

  • Traditional Product Page

The Impact of
Zolak Showroom

The Impact of
Zolak Showroom

We asked 90 decision-makers, including managers, directors, C-level executives, and VPs, from both retailers and brand manufacturers in the furniture industry.

And here’s what they came back with…

5x

organic
engagement

57%

conversion
rate

Factors influencing the customer «gap» in furniture store product pages

  • Visual Vacuum:

    Absence of compelling images

    Rectangle 597

  • Comparison Problem:

    Inability to compare multiple products 

    Rectangle 597 (1)

  • Imagery Inertia:

    Lack of in-context imagery

    Rectangle 597 (2)

  • Engagement Ebb:

    Low-level engagement

    Group 3124

  • Reality Gap:

    Inability to visualize furniture in real-life

    Group 3156

  • Result to...

    40% - 70% Avg Bounce Rate
    20 sec - 2 min Avg Page Session

But after adopting 3D visualization technology....

benefit-funnel
3x-5x Increased customer engagement (e.g. page views)
32-56% Decreased bounce rate
60% Increased average order value (AOV) online
67% Increased average order value (AOV) in-store
57% Increased conversion rates in-store
57% Increased conversion rates online

Zolak Showroom Use Cases

Online

  • Interactive Room Planner
    Image4_000 2

    Customers can upload a room photo or choose a pre-designed background to virtually place furniture and view accurate dimensions and appearance.

  • Virtual Design Consultations
    Group 3146 (1)

    Offer virtual design consultations with Zolak Showroom, letting customers discuss ideas remotely with experts and receive personalized virtual room setups.

  • Detailed Product Information
    Group 3147

    Let customers view furniture from all angles with lifelike backgrounds, exploring designs while easily swapping, rotating, and customizing.

  • Dimensional Visualization
    Group 3147 (1)

    Customers can accurately assess whether furniture pieces will fit within their spaces, addressing concerns about size and spatial compatibility.

  • Comparison Clarity
    Group 3147 (2)

    Enable customers to compare multiple product specs, dimensions, prices, and materials in one interface, helping them make informed purchasing decisions.

  • Upselling Opportunities
    Group 3147 (3)

    By presenting customers with curated room setups and design inspirations, retailers can encourage additional purchases to complete the look.

  • Reducing Decision Time
    Group 3147 (4)

    Customers can explore different furniture configurations and styles in real-time, saving time by easily moving, swapping, or deleting items to see what works best.

Offline

  • Sales Support Tool
    Image4_000 2 (1)

    Equip in-store consultants with tablets featuring Zolak Showroom to enhance consultations by showcasing product variations and guiding customers through different room layouts.

  • In-Store Interactive Displays
    Group 3146 (2)

    Install interactive touch-screen displays equipped with Zolak Showroom, allowing customers to independently experiment with different configurations for confident buying decisions.

  • Trade Shows
    Image4_000 2 (1)-1

    Planning logistics, promotions, and booth design takes time. Use displays, tablets, and kiosks to let visitors explore products beyond the showroom and discover various designs and variations.

  • QR Codes in Printed Materials
    Group 3146 (3)-1

    Add QR codes to catalogs and brochures. Scanning takes users to a digital version of their interest. They can view furniture in a virtual room setup on your site, customize selections, and make purchases directly.

  • Email Marketing Campaigns
    Image4_000 2 (4)

    Use interactive virtual showroom links in emails to showcase new furniture collections or retarget complementary items from past interactions and abandoned carts to reengage customers.

Zolak Configurator

Design Today, Sell Tomorrow ... Today Too!

  • 3D Furniture Configurator

  • Traditional Furniture Display

We found that using the Zolak Configurator can result in over

90% cost savings in photography
We asked over 100 photo studios worldwide to provide quotes for photographing 5 furniture products with 5 plain white backgrounds. The Outcome
Traditional Photography Average for 5 products
$6,014 traditional
Traditional photography costs vary greatly due to factors like location rental, transportation, and equipment expenses.
Zolak Configurator 3d model for 5 products = $350
5 materials for 3d models = $50
3D configurator x 5 products = $9
$409 zolak-configurator
Zolak's 3D configurator offers fixed pricing of $90 for 50 SKU products, unaffected by geography, transportation costs, studio rental, etc.
Moreover, we analyzed furniture stores that have already implemented 3D configurators on their websites, calculated the sales increase index, and found that sales have increased by 30-60% compared to the baseline.

american-furniture-warehouse
Amazon
bobs-furniture
ethan-allen
macy's
homestyler
room-&-board
urban-barn
crate-&-barrel
houzz
pottery-barn
Ashley
build-com

Which means, on average, the Zolak Configurator can achieve a...

45% increase in sales

Zolak Configurator Use Cases

  • Customization Showcase
    Image4_000 2 (2)

    Enable customers to personalize furniture by adjusting fabric, color, and texture. Highlight the customization options available to appeal to diverse customer preferences.

  • Design Concept Development
    Group 3146 (3)

    Designers can create virtual prototypes of furniture pieces, sizes, materials, and finishes to initiate the development of new collections focused on aesthetics, functionality, and manufacturability.

  • QR Codes in Fabric Swatches
    Image4_000 2 (5)

    Attach a QR code to the fabric swatch packaging. When customers scan it, they’ll be taken to a virtual showroom where they can view high-quality 3D visuals of how the fabric looks on various furniture pieces.

  • In-Store Demonstarion
    Group 3147 (5)

    Consultants can showcase the extensive flexibility of customization options, such as fabric selections or configuration variations, to help customers envision personalized solutions.

Zolak Studio

Same Photo Quality, Less Cost and Time
Group 3123

We found that
Zolak Studio can be..

By contacting several different studios in different locations to compare prices across cities, we gathered cost data for photography services worldwide. We collected cost data for five different products with 5 plain white backgrounds and 1 lifestyle scene.
By contacting several different studios in different locations to compare prices across cities, we gathered cost data for photography services worldwide. We collected cost data for five different products with 5 plain white backgrounds and 1 lifestyle scene.
5x cheaper than
traditional photoshoots
Traditional Photoshoot $10,014
traditional
Zolak Studio $2,275
zolak-studio

Factors Influencing the Average Cost of Product Photography

  • Product transportation: Shipping fees and costs for securing items in transit
    Frame 1556

  • Studio location and fees: Rent, insurance, and equipment costs
    Frame 1556 (1)

  • Labor costs for the photographer, assistants, and stylists
    Frame 1556 (2)

  • Props for lifestyle scenes, such as
    plants, textiles, cushions, & more
    Frame 1556 (3)

  • Editing and post processing: Retouching, color correction, formatting, & more
    Frame 1556 (4)

  • Result to...

    45% Goes towards the photographer and studio hire
    55% Makes up the rest: transportation, props, editing, etc.

More Visuals, Same Quality, Lower Cost:
$2,275 for 5 Products - Zolak Studio

$350 5 products x 3D model five 3D models
The starting cost to create a brand new 3D model is just $70. Create once, re-use forever!
$30 five 3D model x 5 materials 25 SKUs
Creating one material for 3D model only for $10.
$625 25 SKU x 5 SILO Scenes 125 silo scenes
For white backgrounds or SILO scenes, the cost is fixed at $5 per silo scene.
$1,250 25 SKU x 1 lifestyle scene 25 lifestyle scenes
One lifestyle scene starts at $50.
$2,275
Unlock 125 white background images per product and 25 lifestyle scenes. It's a deal that gives you even more for 5 products simply because you uploaded 5 materials as well.

Zolak Studio Use Cases

  • Website Content Development
    Image4_000 2 (3)

    Generate thousands of silo and lifestyle images that showcase furniture from any angle and customization, using our default studio lighting or your own settings.

  • Catalog Development
    Group 3146 (4)

    Create visually stunning catalogs with photorealistic images of furniture collections, suitable for online and offline marketing.

  • Social Media Marketing
    Group 3147 (6)

    Attract followers, boost brand awareness, and drive store traffic by showcasing beautifully rendered furniture images in diverse settings.

  • A/B Testing
    Group 3147 (7)

    Effortlessly produce product image variations with different configurations and conduct A/B testing to find what resonates best with your audience.

Interested? Book a Demo!

Simplify choices, build confidence, and set your business apart in a competitive market — all while boosting sales and meeting the diverse needs of your customers.

Book a Demo