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Drive Measurable eCommerce Growth

Zolak transforms standard Product Detail Pages (PDPs) into interactive build-your-own product experiences that drive engagement and sales.
More time spent on shop pages
45% Increase in sales uplift
116% More product views by online shoppers
40% Fewer returns

How Zolak 3D Product Configurator Works

The New Standard of Product Visualization

A 3D Product Configurator is an interactive tool that lets shoppers design products by selecting predefined options. Every change updates instantly, giving clear visual feedback and eliminating guesswork from online shopping.

Instead of scrolling through long lists of variants, customers can see exactly what their choices look like, explore every option effortlessly, and make confident decisions — all on the same page, without overwhelming your catalog.

A Seamless Workflow from Setup to Interactive Shopping

Zolak Ecommerce Product Configurator: Key Features

Photorealistic, Real-Time 3D Visualization

Give online shoppers a realistic view of your products with a high-performance 3D product configurator designed for ecommerce.
  • Explore products from every angle with full 3D/360° rotation and 4K zoom.
  • Photorealistic visuals with PBR materials, realistic lighting, shadows, and reflections. 
  • Adjustable lighting (daylight, evening) for real-world previews.
  • High-quality visuals optimized for fast loading in ecommerce stores.

Full Product Customization

Turn passive browsing into active designing that accelerates the path to purchase.
  • Swap colors, textures, materials, and finishes instantly.
  • Dynamic pricing updates automatically based on selected options.
  • Built-in logic prevents invalid or impossible combinations.
  • Full-screen material swatches to explore all available finishes and options.
  • Consistent performance across devices without sacrificing quality.

Build-in Augmented Reality

Extend the product experience beyond the screen. Customers can place products directly in their real environment using browser-based AR — no app required.
  • Place products in real spaces directly from the browser.
  • Move and rotate it in 360° to check the style, scale, and fit.
  • Create immersive shopping experiences that can boost engagement by 3×.

How to Get Started

Account Setup

Account Setup

Access your Zolak CMS account. Its intuitive interface makes it easy to manage 3D models, materials, and all visual assets in one place.

Step 1
Setup Catalog

Setup Your Catalog

Upload 3D models and materials into your account, configure product options with pricing rules. If you don’t have 3D models, we’ll create them for you.

Step 2
Frame (2)

Embed the Module

Add a ready-to-use code snippet to display the interactive module (3D configurator) within the page layout or as a pop-up.

Step 3
Frame (1)

Launch & Scale

Go live!

Use the Zolak dashboard to update products or add new collections anytime.

Step 4

Interactive 3D Product Configurator for Any Online Shop

  • 3D Furniture Configurator
    Customize materials, colors, fabrics, and details in real time with photorealistic 3D, and see the product in your space with AR.
  • Jewelry Configurator
    Jewelry Configurator
    Personalize rings and jewelry with metals, gemstones, and engravings using precise, macro-level zoom.
  • Shoe Configurator (1)
    Shoe Configurator
    Let buyers design unique shoes by selecting colorways, soles, and materials.
  • Watches Configurator
    Watches Configurator
    Personalize Rolex and other watches by adjusting straps, dials, and finishes.
  • Automotive Configurator
    Automotive Configurator
    Personalize models, trims, wheels, interiors, and tech add-ons.
  • Electronics Product Configurator (1)
    Electronics Product Configurator
    Visualize custom PC builds (GPU, RAM, Case) or appliance finishes.

Why Choose Zolak?

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Boost Conversions
Turn casual browsers into confident buyers with an interactive “try-before-you-buy” experience.
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Reduce Returns
Cut costly returns by ensuring the digital product matches the real product perfectly.
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Effortless Upselling
Let customers instantly see the impact of premium materials and add-ons, naturally increasing AOV.
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Lower Operational Costs
Show more product variations online without producing physical samples, cutting costs on prototyping, logistics, and reshoots.
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Faster Decisions
Real-time customization, instant pricing, and visual feedback remove friction from the buying journey.
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Speed to Market
A headless approach allows for rapid integration into Shopify, Magento, or custom stacks.

In eCommerce, 82% of shoppers who visit a product page will activate a 3D view, and 95% prefer it over video. 3D configurators also increase engagement and extend product interaction by an average of 20 seconds.

About Us

Zolak: All-in-One 3D Visualization Platform 

Zolak is a 3D visualization company. Our unified platform delivers everything you need to build engaging, high-converting product pages — from static visuals and interactive configurators to AR and immersive virtual showrooms.

Our team also provides end-to-end support, including 3D modeling, product catalog setup, and seamless integration with your existing eCommerce stack. 

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FAQ

What exactly is a 3D Product Configurator for eCommerce?
Think of it as a bridge between your warehouse and your customer’s screen. It’s an interactive tool that lets online shoppers view, rotate, and personalize products in 3D. Instead of scrolling through multiple photos, customers can customize fabrics, colors, finishes, and features on a single 3D model in real time.
Can a product configurator improve customer experience on my site?
Absolutely. By allowing shoppers to interact and visualize products instantly, a 3D configurator creates a more engaging and confident shopping experience. This often leads to higher conversions and fewer returns.
How much does a product configurator cost?
Costs depend on the number of 3D models, complexity, and features. For Zolak, a quick overview of the Starter Plan:
  • Setup / Implementation Fee: One-time fee for configuration and uploading 3D assets (quote-based depending on catalog size).
     
  • Platform Fee: Starts at $25/month.
     
  • Module Subscription Fee: From $25/month (up to 5,000 sessions). A session counts as one uninterrupted use of the module.
How do I add a product configurator to my website?
Integration is simple and requires minimal technical effort. Once your 3D models, materials, and pricing rules are ready in the Zolak CMS, simply embed it with a short code snippet. The configurator can appear as a pop-up or be fully embedded on your product page. It integrates seamlessly with major platforms like Salesforce Commerce Cloud and Magento.
What if I don’t have 3D models yet?
No problem. Zolak provides professional 3D modeling and texturing services to create accurate digital twins of your products.
Typically, we need:
  • Product photos from multiple angles
     
  • Exact dimensions (height, width, depth)
     
  • Material or finish references
How does Zolak ensure data privacy and security?
Zolak follows industry-standard security protocols, including encrypted data storage, secure cloud hosting, and controlled access. All your 3D assets are stored secretly in the cloud and remain your property.


Learn How Interactive 3D Boosts eCommerce Sales

Read the Latest on 3D Configurators & Augmented Reality

Keep up with Zolak’s insights on interactive 3D customization, AI-driven personalization, AR experiences, and the cutting-edge trends shaping e-commerce product visualization.

Start Your Interactive Experience

Bring your products to life with the Zolak Configurator — sign up and try it free for one month.