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Location Veikkola, Finland
Industry Made-to-measure curtains
Solution User Interior Visualization

The Partnership

Made-to-Measure Curtains, Configured in the Customer’s Own Interior

Choosing made-to-measure curtains online means making several highly visual decisions — from fabric and colour to dimensions and layering — before seeing how the final result will actually work in the customer’s home. Product photos and fabric swatches can only show part of the picture.

Valolma partnered with Zolak to change that. Here’s what the experience looks like for a customer.

Watch Live Demo • Click to Play
Valolma showroom, powered by Zolak User Interior Visualization Try the live showroom
Client Profile

Valolma is a Finnish family business specialising in made-to-measure curtains, based in Veikkola near Helsinki. The company brings more than ten years of experience in residential construction and home improvement to creating curtain solutions for individual homes.

 

Each Valolma curtain is made around a specific space — its dimensions, interior, and the look the customer wants to achieve. Rather than offering a standard off-the-shelf product, Valolma creates highly personalised window treatments designed to become part of the home itself.

valolma

The challenge

What Will These Curtains Actually Look Like in My Home?

Made-to-measure curtains are a highly visual and highly personalised product. Traditionally, customers have to make their choice using product photography, fabric samples, measurements and imagination. But none of these fully answers the most important question.

Valolma wanted to solve three key customer challenges while also creating a more efficient and consistent way to produce visual content.

1

See the Curtains in Their Own Room

Window size, ceiling height and the surrounding interior all change how curtains look. Customers need to see them in their own room, at the right scale, rather than imagine the result.

2

Choose the Right Colours and Fabrics in Context

Curtains change the look and feel of a room. Customers want to compare shades and fabrics against their own walls, furniture and lighting, and pick the one that suits their interior.

3

Visualize Multiple Curtain Layers

Many window treatments combine sheer curtains with heavier drapes, so the result depends on several elements at once. Customers need to see the complete treatment and how its layers, fabrics and colours work together as one composition.

Business Challenge

Create Consistent Visual Content at Scale

With a wide range of fabrics and colours, producing traditional photography for every variation would be time-consuming and difficult to keep visually consistent.

Valolma needed a faster and more scalable way to create high-quality, photorealistic visuals for product pages and other website content — while maintaining a consistent look and feel across the entire product range and brand experience.

Photorealistic render of Valolma curtain fabric
 
The Solution

Zolak User Interior Visualization with Built‑In Configurator

Zolak created an interactive visualization experience that allows Valolma customers to see, explore, and configure made-to-measure curtains directly in their own interior.

At the core of the experience are realistic digital twins of Valolma’s curtains, combining accurate 3D models with carefully digitized fabric materials. Using Zolak’s User Interior Visualization and built-in configurator, customers can see the curtains on their own windows, try and compare colours and fabrics in context, adjust dimensions, and explore layered curtain combinations before ordering.

The same digital twins also formed the basis for the photorealistic visuals created for Valolma’s new website, helping connect the interactive experience with the wider product presentation.

Scope of Work

What Zolak Delivered

Realistic 3D Models and Material Digitization

Digital twins of Valolma’s curtains with true-to-scale fabrics, so sheer weaves show the right transparency and texture.

Visualization in the Customer’s Own Room

Customers upload a photo of their room and see Valolma curtains on their own windows, in their real space.

Real-Time Curtain Configuration

Width, length, fabric and colour can be changed in the visualization, with every change shown instantly in the room.

Colour and Fabric Selection in Context

Customers compare Valolma fabrics and colours in their own interior and see which combinations suit the space.

Multi-Layer Curtain Placement

Sheer curtains and heavier drapes can be combined and viewed together as one complete window treatment.

Photorealistic 3D Visuals

The same digital twins power photorealistic imagery for Valolma’s new website, consistent with the showroom.

Before & After

How Curtain Shopping Normally Works — and How Valolma Is Different

After: the room with Valolma sheer curtains
Before: the customer’s room photo without curtains
Before After
 
Usually

Customers had to imagine the result from samples and measurements.

Photos and swatches show only part of the picture
Fabrics judged away from the room and its light
Measurements turned into an imagined result
Sheers and drapes chosen one at a time
A photoshoot for every fabric and colour
With Valolma

Valolma brings the decision into the customer’s own home.

Curtains shown on the customer’s own windows
Fabrics and colours compared in the real room
Width and length adjusted, shown instantly
Layers viewed together as one composition
Website visuals from the same digital twins
 
Results

What Valolma Gained with Zolak

 

Greater Confidence in a Highly Personal Purchase

Customers compare their curtain choices in their own home before ordering. This removes much of the uncertainty around a personal, made-to-measure purchase.

Clearer Expectations Before a Made-to-Measure Product Is Produced

Each curtain is produced for one specific customer, so getting the choice right matters. Seeing the complete setup in advance shows exactly what to expect.

A Brand Experience That Feels as Considered as the Product

Instead of swatches and guesswork, customers explore their choices in the space they’re designing for. The online experience feels as personal as the product and sets Valolma apart.

A Consistent Visual Experience Across the Website

The same digital twins power both the interactive showroom and the photorealistic imagery across the site, so the collection looks consistent wherever customers see it.

“

“Zolak is not just a service provider, they are a trusted partner. Professional, knowledgeable and deeply committed to delivering the best possible results.”

Emilia Peltola
Emilia Peltola Founder, Owner, Valolma

Want to Create a Similar Experience for Your Products?

Give customers a way to visualize, customize, and configure made-to-measure products in their own space before they order.