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FROM CONFIGURATION TO AR

Configure It in 3D. See It in Your Space.

A standard 3D product configurator lets shoppers select product options and see the result on screen. A standard AR viewer places a predefined product version in a real space. An AR product configurator connects these experiences.

With Zolak, shoppers customize a product in interactive 3D. Product logic keeps selections aligned with the options you offer. Then, with one tap, they can see that exact configuration at true scale in their own space.

 
3D View
Configure

Select available visual options in interactive 3D.

 
AR Mode
Preview

View the selected configuration in AR.

 
E-Commerce
Add to Cart

Add the configured product to the cart and continue to checkout.

Try the AR Configurator Live overlay-pointer

User Journey

How the AR Product Configurator Works

Shoppers move from product exploration to a real-world preview without leaving the product experience. Here is how it works from the first interaction to cart:
01
Explore the Product in 3D & 360°

Visitors rotate the product on your store page, inspect fine details, and examine every feature interactively.

02
Customize the Product

Customers test different materials, colors, and components in real time. Built-in logic prevents invalid combinations.

03
Launch AR

Users open AR directly on mobile devices or scan a QR code on desktop to switch to mobile instantly.

04
See the Exact Configuration in Their Space

The custom model projects into their room at true scale, making it easy to check dimensions, fit, and visual alignment.

05
Continue to Purchase

The final configuration transfers directly to your store's cart or checkout system for a seamless purchase.

AR Pre-Configuration

What Customers Can Configure Before Launching AR

  Materials & Textures

Let shoppers switch between product-specific surface materials such as wood, metal, stone, or leather.

  Colors & Finishes

Apply available colors, coatings, and finish variations to the relevant parts of the product.

  Fabrics & Upholstery

Present different fabrics, patterns, and upholstery options with detailed visual representation.

  Dimensions & Sizes

Supported size variations can be visualized before launching AR for custom configurator projects.

setup

How to Launch Your AR Product Configurator with Zolak

01
Assets
Prepare Your 3D Assets

Upload existing 3D models or let Zolak create them for you. Every asset is built with accurate proportions and optimized for smooth WebGL & AR performance.

02
Catalog
Set Up Your Catalog

Connect your 3D models to materials, product options, and pricing rules inside Zolak CMS to create customizable product combinations.

03
Integration
Integrate with Your Storefront

Add a ready-to-use code snippet to your product pages (PDP). Products link automatically via unique SKUs or catalog IDs.

04
Rollout
Review and Go Live

Preview the 3D models and AR features in real-time. Once approved, publish the configurator and track engagement as your catalog grows.

CHOOSE THE RIGHT TOOL

3D Configurator vs. AR Viewer vs. AR Product Configurator

  Standalone 3D Product Configurator Standalone AR Viewer AR Product Configurator
What it does Customize a product on screen Place a predefined product version in your space Customize a product, then place that selected version in your space
Configuration before viewing Yes. Colors, materials, textures, fabrics, and finishes No. Shows a predefined product version Yes. Selected visual options and valid combinations
Real-world scale placement No Yes Yes
What shows up in AR N/A A predefined product version The shopper’s selected configuration
Best for Exploring visual options in 3D Checking scale and placement of an as-is product Configurable products where shoppers need to validate their chosen look in context
Requires a dedicated app No No No
High-Fidelity 3D Assets

Accurate 3D Models for True-to-Scale AR

Zolak's 3D product modeling services turn product source materials into production-grade 3D assets that preserve the product’s real proportions, construction, and defining details. That accuracy helps customers understand how the product will look, fit, and sit in their space.

Furniture & Home Décor Lighting Kitchens & Cabinetry Bathrooms Flooring Doors & Windows Jewellery
Accuracy

Faithful to the Product

Geometry, scale, and visible details are built around the actual product rather than a generic approximation.

Versatility

One Asset, Multiple Uses

The same 3D asset powers interactive product views, configurator, AR, and product imagery.

Performance

Ready for Commerce

Assets are optimized for fast loading and responsive performance across mobile and desktop browsers.

Client Testimonials

Blade Lab: A 3D Configurator with Built-In AR

Every knife by Cut Throat Knives is handcrafted to order. To help customers confidently buy a premium product before it's even made, we built an interactive 3D configurator with AR capability — allowing buyers to inspect textures, try options, and visualize their knife in augmented reality.
Cut Throat Knives Logo

Aidan Mackinnon

director, Cut Throat Knives

⭐⭐⭐⭐⭐

"The team at Zolak were fantastic to work with. Every step of the way they were responsive, amenable to changes and clearly communicated pricing.

I couldn't be happier with the service that they've provided and look forward to working with them well into the future."

Benefits

Why Use an AR Product Configurator?

 
Make Complex Product Choices Easier

Let shoppers compare the available options on one interactive product instead of opening multiple pages or relying on static swatches.

 
Help Shoppers Evaluate Size and Fit

Show the configured product at true scale so shoppers can assess its proportions and placement in context.

 
Increase Confidence Before Purchase

Seeing a configured product in its intended environment gives shoppers more context than a product image alone.

 
Show More Variations Without More Photoshoots

Interactive configuration lets you present combinations that would otherwise require large libraries of product and lifestyle photography.

 
Connect AR to the Buying Journey

Instead of treating AR as a separate experience, connect it directly to the product configuration and ecommerce flow.

 
Keep the Experience Browser-Based

Shoppers can launch AR from a compatible mobile browser without downloading a dedicated app.

FAQ

What is an AR product configurator?
An AR product configurator lets shoppers customize a product in 3D and then view the selected configuration in their real environment through augmented reality. It connects product options, 3D visualization, and AR preview in one ecommerce flow.
How is it different from a standard AR viewer?
A standard AR viewer generally shows one fixed product model in a real space. An AR product configurator lets the shopper choose available visual options first, then launches AR with that selected product appearance.
What can customers configure with Zolak?
Zolak’s standard configurator supports visual options such as colors, materials, textures, fabrics, and finishes. The available choices are defined for each product during setup.
Can customers change the product while they are in AR?
The primary customization experience happens in the 3D configurator. Customers select their visual options there, then open that selected version in AR. This keeps the selection process clear while AR focuses on real-space preview.


Does the selected configuration carry into AR?
Yes. The AR preview can show the material, color, texture, fabric, or finish selected by the customer in the configurator.
Does it require a mobile app?
No. Zolak provides browser-based AR that can launch from an ecommerce product page on supported mobile devices without requiring a separate application. Learn more about our augmented reality solutions.

Can it connect with an ecommerce store and cart?
Yes. Zolak can be embedded into product pages and integrated with ecommerce platforms including Shopify, WooCommerce, Magento, PrestaShop, Salesforce, BigCommerce, Wix, and Shopware. The configurator can be connected to your product, cart, and checkout workflow; the exact implementation depends on your storefront and product setup.
Can Zolak prepare the 3D models?
At minimum, the experience needs an accurate, web-optimized GLB model with correct real-world proportions and PBR texture maps. For configurable products, Zolak also needs the product-variation data and any rules that define valid selections.
If you do not have ready 3D assets, Zolak can create and prepare them.

Give Shoppers a Better View of Their Choice

Let customers configure the product they want, see it in their own space, and move toward purchase with greater confidence.