How Zolak's 3D Configurator Reduced Furniture Exhibit Costs by 30%

Zolak Platform
Case Study: How Zolak's 3D Configurator Reduced Furniture Exhibit Costs by 30%

Case Study

A French furniture manufacturer transformed its trade show strategy with the Zolak 3D Product Configurator. Instead of transporting and displaying dozens of product variations, the company enabled visitors to explore materials, colors, and configurations digitally — reducing exhibition costs by 30% while increasing orders and visitor engagement.

Book a Demo

The company is a French furniture manufacturer that regularly participates in international trade shows to present new collections and connect with buyers.

As the brand expanded its product range, showcasing enough physical samples became increasingly expensive, with costs driven by booth space, logistics, transportation, and installation.

fair

Standard Trade Show Setup:

Limited physical space → Booth size restricted how much of the catalog could be displayed
High costs → Larger booths increase rental, logistics, and production expenses
Display constraints → Full collections and variations cannot be shown
Outdated materials → Printed catalogs are costly and quickly become outdated
Low engagement time → Limited interactivity leads to short visitor attention spans

Core Strategic Goals:

Maximize product visibility → Present more of the catalog within the same booth space
Increase visitor engagement → Enable deeper exploration of collections and variations
Reduce reliance on physical displays → Minimize large setups and printed materials
Lower exhibition costs → Reduce booth rental, logistics, and production expenses
Increase order volume → Improve trade show performance

To overcome space and cost limitations, the company implemented Zolak 3D Furniture Configurator as part of its trade show strategy.

Visitors could interact with products directly on tablets and large touchscreens, instantly switching between materials, colors, finishes, and configurations. Instead of displaying every possible variation physically, the company showcased a curated selection of products while giving buyers access to the entire catalog digitally.

Real-time product customization: Instantly change materials, colors, fabrics, finishes, and configurations.
Unlimited product variations: Showcase the full catalog without displaying every version physically.
Interactive touch experience: Visitors explore products independently on tablets or kiosks.
High-quality 3D visualization: Realistic product presentation from every angle.
Space-efficient merchandising: Fewer samples required while maintaining full product visibility.

Explore 3D Configurator

1

Lower Exhibition Costs

By replacing physical product variations with an interactive 3D configuration experience, the company reduced booth space requirements by 40% and significantly cut spending on logistics, samples, and printed catalogs.

2

Higher Order Volume

Buyers could instantly explore materials, finishes, colors, and product variations, leading to stronger engagement and a measurable increase in wholesale orders.

3

Improved Visitor Experience

The interactive nature of the Zolak 3D Product Configurator made the booth more engaging and visually distinctive, attracting higher foot traffic and encouraging longer, more meaningful product interactions.

4

Show More, Store Less

The 3D Product Configurator enabled the company to showcase thousands of product combinations without expanding booth space or transporting additional samples.

showroom