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  2. Case Study: How Zolak Virtual Showroom Reduced Furniture Exhibit Costs by 30%

Client Overview

 
Segment Furniture Manufacturing & Retail
 
Location France
Founded 2006

Founded in 2006, the company is a well‑known French furniture manufacturer recognized for its craftsmanship and contemporary design approach. The brand regularly participates in major international furniture exhibitions, showcasing new collections in rented booth spaces to reach a broad audience and highlight its latest designs.
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The Challenge

Furniture trade shows require a difficult balance between visibility and cost efficiency. The company observed a strong correlation between the number of products displayed and the orders generated — more products consistently led to higher engagement and sales. However, this created a structural limitation.

As a result, the company needed a way to showcase its full product range without expanding its physical footprint or increasing exhibition costs.

Standard Trade Show Setup:
  • Limited physical space → Booth size restricted how much of the catalog could be displayed
  • High costs → Larger booths increase rental, logistics, and production expenses
  • Display constraints → Full collections and variations cannot be shown
  • Outdated materials → Printed catalogs are costly and quickly become outdated
  • Low engagement time → Limited interactivity leads to short visitor attention spans
Core Strategic Goals:
  • Maximize product visibility → Present more of the catalog within the same booth space
  • Increase visitor engagement → Enable deeper exploration of collections and variations
  • Reduce reliance on physical displays → Minimize large setups and printed materials
  • Lower exhibition costs → Reduce booth rental, logistics, and production expenses
  • Increase order volume → Improve trade show performance

Solution: Zolak Virtual Showroom with Built‑In Configurator

To overcome space and cost limitations, the company implemented the Zolak Virtual Showroom with an integrated 3D Furniture Configurator as part of its trade show strategy.The booth was equipped with tablets that allowed visitors to browse styled interiors, place products, and explore the full catalog through an intuitive touch-based interface.
  • Immersive showroom experience: Visitors browse pre-designed interiors and place multiple 3D catalog products within them.
  • Full catalog access: Visitors can explore the entire product range beyond physical booth limitations.
  • Interactive product configuration: Real‑time customization of materials, colors, and finishes.
  • Space‑efficient presentation: Reduces reliance on physical exhibits, freeing booth space for engagement areas.

Results

Try Zolak Showroom with Built-In Configurator Yourself

Equip your website with Zolak, letting customers arrange, remove, and interact with furniture in digital rooms or their own spaces.

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Trade show expenditures -30%

Lower booth rental and logistics costs through reduced physical footprint.

Physical Space Saved -40%

Smaller, high-impact booth design delivered significant cost savings.

Wholesale Order Volume +35%

Buyers ordered more confidently after exploring full product variations.

Visitor engagement +20%

Longer dwell time, higher foot traffic, and stronger trade media attention.

 
1

Lower Exhibition Costs

By shifting from physical displays to a virtual showroom experience, the company reduced booth space requirements by 40% and significantly cut spending on printed catalogs and display logistics.

2

Higher Order Volume

Visitors could explore the full product range and customization options in depth, leading to stronger engagement and a measurable increase in orders generated during events.

3

Improved Visitor Experience

The interactive nature of the Zolak Virtual Showroom made the booth more engaging and visually distinctive, attracting higher foot traffic and increasing media attention during exhibitions.

4

Accelerated Sales Cycle

Interactive 3D configuration allowed sales teams to finalize custom product specifications and generate instant quotes right on the spot, cutting down post-event follow-up delays by weeks.

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Ready to Transform Your Trade Show Strategy?

Replace physical limitations with immersive digital experiences and showcase your full catalog without increasing exhibition costs. Give buyers the freedom to explore every product, every variation, in any interior — all within one booth.


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