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  2. Case Study: How Zolak’s User Interior Visualisation Tripled Customer Engagement for an Australian Furniture Retailer

Client Overview

 
Segment Furniture Retail
 
Location Australia
Founded 2007

Established in 2007, the company has grown from a single store into a regional furniture retailer known for offering affordable luxury pieces for modern homes. Their team is passionate about quality interiors and helping customers create spaces they love.

With a strong multichannel approach, the retailer continually looks for new ways to improve the shopping experience and drive engagement. They had already digitized their product catalog and experimented with traditional AR on their website, but needed a more immersive and scalable solution to support customer decision‑making.

case

The Challenge

Furniture is a high-consideration purchase, and customers need confidence before buying online. To improve product visualization, the retailer introduced a traditional AR tool. However, its capabilities were limited.
Standard AR:
  • Single-product view only → no room context or spatial understanding
  • Hard comparison flow → switching items feels slow and disconnected
  • Weak sense of scale → proportions and fit remain unclear
  • No multi-item planning → impossible to design full sets or rooms
  • Low realism → flat lighting and depth reduce trust and confidence
Core Strategic Goals:
  • Increasing engagement → keeping users exploring longer and deeper
  • Improve product understanding → size, style, and fit made clear
  • Reduce hesitation → confident decisions before purchase
  • Growing basket value → encouraging multi-item room composition
  • Recreating the showroom online → immersive, intuitive, realistic experience

Solution: Zolak’s User Interior Visualisation + Configurator

The retailer implemented the Zolak’s User Interior Visualisation with a build-in 3D Furniture Configurator, creating an immersive shopping experience directly within its website. Key сapabilities:
  • AI-powered room reconstruction: Recreate the room layout with AI for accurate product placement. Customers can remove all existing objects or hide individual items for a clean, realistic preview.
  • Complete room planning: Add multiple 3D catalog products into a single scene and view them together at true‑to‑life scale, with natural lighting and depth for a realistic sense of space.
  • Real-time product configuration: Customize furniture directly inside the customer’s own interior, including fabrics, colors, materials, and finishes.
  • High‑quality layout downloads: Export finished room designs as high‑resolution images for sharing, saving, or future planning.

Results

Try Zolak Showroom with Built-In Configurator Yourself

Equip your website with Zolak, letting customers arrange, remove, and interact with furniture in digital rooms or their own spaces.

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Total Sessions 360,000

Strong adoption demonstrated significant customer interest in immersive visualization during the shopping journey.

Customer Engagement 3×

Customers spent substantially more time interacting with products, exploring design options, and experimenting with layouts.

Average Order Value +17%

By enabling shoppers to visualize complete room designs, the retailer encouraged discovery of complementary products.

 
1

Greater Purchase Confidence

Step 1: Visual Validation

Visualization removes uncertainty from the furniture buying process. Customers gain a clear understanding of how products will fit and look within their own homes, leading to more confident purchasing decisions and reduced hesitation.

2

Deeper Product Engagement

Step 2: Active Interaction

Interactive room design and real-time configuration encourage customers to actively explore products, compare options, and personalize selections, creating a more engaging shopping experience.

3

Increased Revenue Through Complete Room Design

Step 3: Value Expansion

When customers visualize furniture within a fully designed space, they naturally discover complementary pieces and coordinated collections. This drives organic cross-selling opportunities and contributes directly to higher average order values.

4

A More Effective Digital Shopping Experience

Step 4: Ecosystem Integration

By combining user interior visualization, product configuration, and complete interior planning into a single seamless workflow, the retailer successfully recreated many of the benefits of an in-store showroom experience online.

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Give your customers the confidence to buy by letting them experience products in their own space with Zolak AI Interior Visualization. Increase engagement, boost AOV, and turn browsing into confident purchasing decisions.

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