12 Best 3D Product Visualization Platforms for E-commerce in 2025

3D product visualization is a way for customers to interact with a digital 3D version of your product: rotate, zoom in/out, change colors or features, and preview it using AI, AR, or VR. Key features include:

• Real-time rendering

• AI/AR/VR support

• 3D configurators

• Centralized management of 3D assets

• Interactive 360 views

• Zoom-in functionality

• Light and shadow effects

• Material and texture mapping

• Cross-platform compatibility

• Integration with e-commerce platforms like Shopify, Magento, WooCommerce, and others

• Detailed product information integration

If you’re looking to boost conversions, improve product page performance, and increase shopper engagement, choosing the right 3D product visualization platform is critical.

Below, we’ve ranked the 12 best 3D product visualization platforms based on features, integrations, ease of use, and pricing to help you find the best fit for your store.

Best 3D Product Visualization Platforms for E-Commerce in 2025

1. Zolak

Zolak is an all-in-one AI-powered 3D product visualization platform. It lets customers explore products from every angle, customize colors and materials, and see changes in real time on any device. With AI virtual showrooms, buyers can place multiple items from your catalog into their spaces-move, delete, or swap them without leaving your site. You can also generate high-quality images and videos from one 3D model or even from standard product photos using Zolak’s AI-powered tools. 

Who It Serves

• E-commerce retailers (B2C / D2C)
• Manufacturers & B2B brands
• Wholesalers & Distributors
• Interior designers & Architects
• Exhibition & Trade show organizers

How It Works: Key Features

• AR view & customization. Visualize and customize products directly in AR (color, style, and finish all in one seamless scene).
• AI room scan. Customers scan their rooms with a phone or tablet, capturing precise dimensions. This enables accurate removal of existing furniture and realistic placement and customization of multiple products from your catalog.
• 3D configurator. Customize colors, fabrics, and finishes in real-time.
• 360° product view. Rotate and zoom in on product details.
• Ready-to-use interiors. Let customers visualize products in lifelike rooms without scanning their own space.
• Realistic lighting and shadow effects. Add depth and a natural look to any product scene for enhanced depth and immersion.
• 3D asset management. Centralized CMS for models, materials, interiors, and updates.
• True-to-life material and texture mapping. Flexible CMS lets you adjust fabrics, metals, woods, and other finishes with ease.
• Platform integrations. Works with Shopify, Magento, WooCommerce, and others.
• Cross-platform support. Compatible across desktop, mobile, and tablets.
• 3D rendering. Generate images and videos from a single 3D model. 
• AI-powered content generation. Create silo and lifestyle images without 3D models.

Limitations

• No built-in 3D model creation. Brands without 3D models must provide multiple product photos (front, side, back) to order custom models, which adds extra time and coordination.

• Performance issues. Large or high-quality 3D models can cause slow loading times, affecting user experience on slower devices or networks.

• Rendering quality depends on 3D models. Low-quality or poorly made 3D models lead to less realistic images.

Pricing

• Free Trial: 1-month access to Virtual Showroom and 3D Configurator.

• Visual Commerce Suite (Starter plan): From $312/month billed annually ($3,744 upfront) or $390/month with monthly billing.

• Other plans are available on request.

2. Threekit

Threekit is an AI-powered visual commerce platform. It helps brands showcase and sell their products through AI-driven product recommendations, 3D visuals, smart search, and augmented reality (AR).

Who It Serves

• Construction & Architecture

• Furniture & Interior Design

• Manufacturing

• Retail

• Electronics & AV

How It Works: Key Features

• 3D product configurator. Customize colors, features, and materials in real time.

• 360-degree viewer. Rotate, zoom, and explore products from all angles.

• 2D rendering. Generate photorealistic product images without photoshoots.

• Augmented reality. Let customers see customized products in their space using a phone or browser.

• AI product recommendations. Helps shoppers find the right products faster with smart search and guided quizzes that suggest items based on their needs.

• AI-powered agent. Understands customer questions and suggests the best products—helping both buyers and sales teams close the deal faster.

• 3D asset management. Models, materials, and textures in one place.

• Integrations. Connects with e-commerce platforms (Shopify, Magento, etc.) and enterprise systems (ERP, PIM, CPQ). 

Limitations 

• No free trial. Threekit doesn’t offer a trial period to test the platform before purchase.

• Lengthy onboarding. Slow onboarding process and lack of technical documentation– clients should search for answers on their own.

• Complex setup. Implementation often requires technical expertise or help from third-party developers, especially for businesses without in-house tech teams.

• Delivery delays. Some users report delays of several months beyond original delivery timelines.

• Time-consuming 3D modeling. Creating accurate 3D models takes a lot of time.

• Color and lighting limitations. Color accuracy varies by device, and it’s difficult to achieve realistic lighting.

Pricing

• Free Trial: Not available.
• Subscription price: Not publicly available.

3. Sketchfab

Sketchfab is a platform for 3D content. It lets creators and businesses publish, share, and embed interactive 3D models on websites. Supports real-time 3D viewing on any device without the need for plugins.

Who It Serves

• Retail & E-commerce

• Automotive

• Manufacturing

• Education & Media

• Gaming

How It Works: Key Features

• 3D model marketplace. Buy/sell 3D models, saving time on creating your content.

• 3D model management. Organize, manage, and share 3D models with your team in one central place.

• Augmented Reality. App-free AR previews directly from the Sketchfab viewer or retailer websites (with a Premium plan), helping customers see products in their space.

• Embeddable 3D viewer. Runs directly in the browser with no downloads or plugins needed.

• VR compatibility. View detailed, true-to-scale 3D models on VR devices.

• API access for custom integration. Compatible with e-commerce Platforms like WooCommerce, WordPress, Magento, and more.

Limitations

• Low-quality models. A large portion of the 3D model library consists of low-resolution or poorly optimized assets.

• Limited customization. Product configurators (e.g., changing colors, materials, or adding accessories) require custom development using the Viewer API. This means having an in-house or external JavaScript expert.

• Limited e-commerce integrations. Sketchfab doesn’t have ready-made integration with Shopify or WooCommerce. But if you want to add 3D models to your site, a developer (if you have one) can use Sketchfab’s Viewer API to embed interactive models with a small script and iframe. This lets your customers rotate, zoom, and explore products in 3D right on your store.

• Low data security. Some users have reported that their 3D models were downloaded without permission and resold on other platforms.

• Premium-only features. 3D model management and AR/VR viewing are only available with the Premium plan.

Pricing

• Free trial: 1-month access to core features (3D viewer, editor, AR).

• Pro: $15/month or $180/year. More uploads, privacy controls, basic API access.

• Premium: $79/month or $948/year. Advanced visualization, app-free AR, unbranded viewer, and collaboration tools. 

• Enterprise: Pricing available on request. Include custom solutions with advanced features and dedicated support.

4. Cylindo

Cylindo is a 3D product visualization platform that helps businesses create, manage, and distribute photorealistic visuals to enhance online and in-store experiences. It centralizes 3D assets for reuse across channels and offers tools like a configurator, AR, analytics, and lifestyle imagery.

Who It Serves

• Interior Design & Decor

• Retail & E-commerce

• Manufacturing

How It Works: Key Features

• 3D product configuration. Let customers customize materials and colors.

• 360° viewer. High-resolution spin and zoom (up to 4K) from every angle.

• Modular configurator. Allow customers to build modular products like sofas, sectionals, and shelving.

• Augmented Reality. Customers can see your product in their space without needing an app.

• Creation of high-quality visuals. Automatically generate lifestyle images and dimension shots for marketing and advertising.

• Google Analytics 4 integration. Track most popular products, analyze configurations, and discover bestsellers.

• E-commerce integration. Connects seamlessly with platforms like Shopify, Magento, and BigCommerce.

Limitations

• No self-service content management system (CMS). Requires ticket submissions for updates, slowing down workflows.

• High cost for updates. Adding new materials, textures, or models to your 3D product catalog can be costly, especially for large or frequently updated inventories.

• AR features are basic compared to competitors. Cylindo supports only single-object AR and can't remove real-world items from view. Customers need a clear space, or the model may appear on top of existing objects, making it look oversized or unrealistic.

• No free trial. Cylindo doesn’t offer a trial period to test the platform before purchase.

• High cost. Pricing may not suit smaller brands or businesses looking for affordable solutions.

• Challenging unsubscription. Users report a slow and difficult cancellation process.

Pricing

• Free Trial: Not available.

• Subscription price: Not publicly available.

Learn More

Already exploring Cylindo alternatives? Check out our in-depth competitor review to see how Cylindo stacks up against Zolak. We break down pricing, features, and real-world use cases to help you confidently choose the best platform for your business.

5. Zakeke

Zakeke is a visual commerce platform that enables e-commerce brands to bring static product pages to life with real-time customization, 3D, AR, and Virtual Try-Ons. 

Who It Serves

• DTC brands with customizable products

• E-commerce & Retail

• Print-on-demand stores

• Corporate gifting & promotional merchandise

How It Works: Key Features

• 2D & 3D product customization. Let customers design online using text, images, and artwork, and import print-ready files.

• 3D configurator. Real-time changes in color, materials, and pricing, with augmented reality (AR) previews.

• 3D model creation. Upload 2D images to generate 3D models and instantly showcase hundreds of product variants.

• Virtual try-on. Allow customers to virtually try on glasses, jewelry, and hats from any device—no app required.

• Centralized asset management. Manage 3D models, textures, and print areas from a single place.

• Omnichannel embedding. Embed the configurator across your product pages or in-store kiosks.

• E-commerce integration. Connects seamlessly with platforms like Shopify, WooCommerce, Magento, and more.

Limitations

• Expensive for small businesses. Subscription plans can be costly for small businesses or individual users, making the platform less accessible. Users also express a need for more flexible pricing tiers.

• Limited UI customization. Brands can’t fully match the look of the configurator to their store.

• No realistic textures and shadows in 3D models. Unlike competitors like Zolak, Zakeke doesn't support textures and shadows in 3D visualizations.

• Steep learning curve. Users find it difficult to understand advanced features without sufficient training or onboarding resources.

• No virtual try-on for garments. The absence of a virtual try-on feature for clothing limits Zakeke’s effectiveness for fashion and apparel retailers.

Pricing

• Free Trial: 14 days.

Plans are based on the number of published products. Any product that is live on your site with customization and/or 3D/AR viewing: 

• Starter: $29.90/month or $304.92/year. Includes up to 5 published products.

• Grow: $69.90/month or $712.92/year Includes up to 25 published products.

• Scale: $199.90/month or $2,038.92/year. Includes up to 50 published products.

Learn More

Zakeke offers solid customization features, yet many businesses explore its alternatives. Read our Zolak vs Zakeke comparison with reviews and competitors overview to learn more.

6. 3D Cloud (by Marxent)

3D Cloud is an enterprise-grade 3D visualization and configuration platform for businesses selling highly configurable or space-dependent products. It enables customers to visualize products through 3D room planners, augmented reality (AR), and virtual reality (VR).

Who It Serves

• E-commerce & Retail

• Design Services

• Modular & Custom Product Manufacturers

How It Works: Key Features

• 3D network. Manufacturers upload 3D models to a shared platform. Retailers can then use these models directly on websites, room planners, and AR.

• 3D room planner. Customers upload a photo of their room and arrange real products from the catalog to see how they fit in their space.

• 3D product сonfigurator with WebAR. Customers choose colors or fabrics and instantly see the result in their space using browser-based augmented reality—no app download needed.

• 3D modular configurator. Let customers easily customize and visualize complex modular products such as sectional sofas or office furniture.

• AR/VR viewer. Preview products in real space via phone, desktop, or virtual reality headset.

• Centralized CMS. All assets (models, textures, configurations, and AR/VR files) are managed from a single system.

• 3D rendering. Generate high-quality, photorealistic product images automatically.

Limitations

• Steep learning curve. Users without a tech background find it hard to learn and use the platform’s features.

• Mobile experience can lag. Users report that the mobile interface and performance may lag behind competitors, impacting usability on smaller screens.

• Enterprise-level pricing. If you’re a smaller brand or just testing 3D, costs may outweigh benefits.

• Time-intensive model preparation. Creating and optimizing 3D models can take several weeks. Expect delays if your catalog is large. 

• Limited texture/material option. Some users have trouble finding specific materials or textures they need, which limits customization.

• AR could be smoother. While AR works, users expect smoother, more intuitive interactions.

Pricing

• Free Trial: Not available.

• Subscription price: Not publicly available.

7. iONE360

iONE360 is a visual product configuration platform. It enables brands to offer customers immersive 3D product visualization, augmented reality (AR) experiences, and automated photorealistic renders.

Who It Serves

• Retail & E-commerce

• DTC furniture brands 

• Interior Design & Architecture

• ERP & Business Software Providers 

How It Works: Key Features

• 3D product configurator. Customers can customize products (choose colors/materials) in real-time and view changes instantly.

• Augmented Reality (AR).  Shoppers can see how a product would look in their own space via smartphone before purchasing—no app needed.

• 3D rendering.  Create unlimited visuals of any product combination instantly within the product configurator.

• Room planner + VR. Users can design and decorate virtual rooms to see how everything fits together, even using VR if they want.

• E-commerce integration. Plugins are available for WordPress, Shopify, Magento, and WooCommerce.

Limitations

• High cost. Pricing may not suit smaller brands or businesses looking for budget-friendly solutions.

• Complex integration for custom websites. While iONE360 offers plugins for popular CMS platforms like Shopify and Magento, custom setups require JavaScript development. It is making integration slower and more resource-intensive.

Pricing

• Free Trial: Not available.

• Professional Plan: From €475/month. 3D product configurator and various add-ons.

• Premium Plan: From €1,135/month. A full visual commerce solution with a 3D configurator, AR functionality, and automated image rendering.

8. VTANA

VNTANA is a 3D infrastructure platform that automates the optimization, delivery, and visualization of complex 3D assets. It converts CAD and design files into lightweight, interactive 3D models that load fast and work seamlessly across web, mobile, and AR/VR environments.  

Who It Serves

• Retail & E-commerce brands

• DTC brands

• Manufacturers with B2B sales

How It Works: Key Features

• Automatic 3D optimization. Makes your 3D files smaller and faster to load without losing quality. Works across all devices or platforms.

• 3D and AR/VR web viewer. A built-in, interactive 360° viewer for showcasing 3D models on websites or mobile apps. Includes native WebXR support for immersive AR/VR experiences directly in the browser.

• 3D content management system. A centralized platform to store, organize, and manage 3D/AR assets. 

• 3D rendering. Generates high-quality images and videos from 3D models.

• E‑commerce integrations. Supports Shopify, Magento, WordPress, Amazon, Salesforce, and more.

Limitations

• Enterprise focus. Best suited for medium to large organizations working with complex CAD workflows. Less ideal for teams using simple polygonal models. 

• Complex setup. Initial setup and advanced configuration (e.g., API integration, asset optimization tuning, or security controls) may require technical support or engineering resources.

• Limited catalog organization. As your 3D library grows, it’s hard to stay organized. There are no folders, filters, or tags to sort and find what you need quickly.

• Limited material realism. Some surface effects (like shiny car paint or delicate silk fabric) might not look realistic, since the platform uses standard PBR materials only. 

• High pricing for large catalogs. At ~$5 per active model/month, costs can escalate quickly if you manage hundreds or thousands of SKUs, especially without archive tools.

Pricing

• Free Trial: Not available.

• Subscription price: Not publicly available.

9. Vectary

Vectary is an online, no-code 3D design and AR platform enabling users to build, edit, visualize, and share 3D content directly from the browser. Used to build product configurators and interactive product displays.

Who It Serves

• E-commerce & Retail brands

• Product & Marketing teams

• Manufacturers

• Event & Showroom teams

How It Works: Key Features

• 3D configurator. Let shoppers explore variants and materials right on your product page. Includes lighting, texture, and AR preview.

• 3D rendering. Add lighting, shadows, and reflections to make your product visuals look like photos. 

• CAD import & optimization. If you already have CAD files, Vectary can turn them into web-ready 3D visuals without hiring a 3D artist.

• No-code animations. Easily animate moving parts, transitions, or exploded views to demonstrate product features or assembly.

• Web-based sharing and embedding. Publish 3D models via direct link or embed them into product pages, landing pages, or online catalogs. 

• Augmented reality (AR). Customers can use their phone to see your product in their room–no app needed.

Limitations

• Browser compatibility issues. Works best in Chrome or Firefox. Safari and Edge can lag or glitch.

• Struggles with heavy CAD files. Files over 50MB may load slowly or require simplification.

• Requires decent hardware. Complex scenes run better on machines with a dedicated graphics card (at least 1GB VRAM recommended).

• Struggles with complex models. Vectary may slow down with detailed 3D models. Some features need better optimization. 

• Steep learning curve. Animations, asset logic, and advanced interactions are powerful but under-documented.

• Inconsistent Windows performance. Some users report smoother performance on macOS compared to Windows, especially when handling large projects.

Pricing

• Free trial: 14 days available for Basic and Grow plans.

• Basic plan: $5/month after the trial. Includes all Studio modes, 5 projects, standard 3D mesh imports, unlimited exports, and branded public link sharing.

• Grow and Business plans: Advanced features like app-free Augmented Reality, Viewer API, and personal onboarding. Their pricing is not publicly listed.

10. Expivi

Expivi is a 3D product configuration platform. It сombines real-time 3D configuration and AR product visualization, while automatically handling price changes.

Who It Serves

• Construction companies

• E-commerce & Retail brands

• Manufacturers

• B2B brands

• DTC businesses selling printed goods

How It Works: Key Features

• 3D & AR configurator. Shoppers can rotate, zoom, and customize products in real-time, then preview them in AR–no extra plugins needed.

• CPQ integration. Prices are calculated dynamically based on selected options, product attributes, and SKUs.

• Design‑to‑print tool. Auto-generate PDF, PNG, or SVG files directly from the configurator.

• Customer analytics. Gain insight into user behavior and popular configurations to guide marketing and production strategies

• E-commerce integrations. Works with Magento, Shopify, WooCommerce, Salesforce, SAP, and more.

Limitations

• Complex setup. Requires manual preparation of 3D models, product rules, and pricing. This can be time-consuming and difficult without technical expertise—especially for stores with large or customizable catalogs.

• Can slow your site. The configurator may load slowly, especially on mobile.

• High ongoing costs. In addition to the monthly subscription (starting around $99), you may face extra costs for 3D rendering, development, and custom features—making it a costly solution over time.

• Requires technical skills. Styling, integrating, and managing the platform often requires a developer. There’s no simple visual editor, which adds complexity if you don’t have in-house tech support.

• Low-quality 3D rendering services. Some users report that Expivi’s 3D modeling service delivers low-quality or misaligned visuals.

Pricing

• Free Trial: Not available.

• Subscription price: Not publicly available.

11. imagine.io

Imagine.io is a product visualization platform that combines 3D rendering, configurators, AR, and AI-powered image generation.

Who It Serves

• E-commerce & Retail (B2C & B2B)

• Manufacturers

• Wholesale & Distribution brands

How It Works: Key Features

• 3D configurator. Customers can customize size, color, materials, and see changes instantly with 360° views. 

• AI content tools. Generate product photos, 3D scenes, or new visuals using text prompts. Includes background removal and  2D-to-3D conversion.

• AR viewer. Let customers see products in their space on any device—no app needed.

• 3D video. Turn static product images into engaging videos for marketing and demos.

• Silo & lifestyle images. Automatically generates clean product shots and styled scenes using curated templates and prop libraries.

• 3D rendering. Creates high-quality, realistic product images.

Limitations

• 3D model creation is not included. If you don’t already have your own models, you’ll need to order them from Imagine.io at an additional cost.

• Slow rendering. Image processing can be slow. During peak times, the system may lag or crash.

• Steep learning curve. Non-experts or those new to 3D tools may find the platform difficult to master without training or external support.

• Complex Interface. The user interface is not intuitive, which can make it challenging for beginners.

• Limited asset variety. Some asset categories, like rugs, wall art, or modern room scenes, have limited options.

• Tricky lighting settings. In some templates, lighting is hard to adjust and may look unrealistic.

Pricing

• Free Trial: Limited to AI features only. It includes 15 image generations, AI prompt assist, aspect ratio control, auto-generation tools, and up to 2 downloads.

• 3D Visualization Platform: From $2,000 per month. Tools to create, customize, and publish photorealistic imagery. Includes 3D rendering and access to an AI Visual Tool that generates images from simple prompts.

• 3D Product Configurator: From $99 per month for one configurable item. Allow customization of finishes, materials, features, and more.

12. Modelry

Modelry is a platform providing scalable custom 3D modeling, digital asset management, AR, and a 3D viewer.

Who It Serves

• E-commerce & Retail

• DTC brands

• Manufacturers & Wholesalers

How It Works: Key Features

• Custom 3D modeling. Order, manage, and publish 3D models directly from the platform.

• Digital asset management (DAM) system. Designed to store, manage, distribute, and order 3D assets.

• 3D viewer. Allows customers to view products from any angle, spin them for a 360-view, and zoom in/out directly on your site.

• Augmented Reality (AR). Allow customers to try-on, try-out, and interact with products before purchasing via web and mobile.

• Virtual photography & 3D lifestyle scenes. Generate photorealistic product visuals and lifestyle scenes from 3D models.

• E-commerce integration. Works with platforms like Shopify, Webflow, Magento, and more.

Limitations

• Limited file format support. Modelry only works well with certain file types. Common image files like PNG or JPG don’t import or export properly.

• Steep learning curve. There aren’t enough easy-to-follow manuals or tutorials, so new users might take a long time to learn how to use it well.

• Models need extra editing. Even though it uses AI to create models, the results usually need a lot of manual editing before they’re ready. This means users still have to spend extra time fixing things.

• Requires a powerful computer. To run Modelry smoothly and get good quality models, you need a high-performance computer with a dedicated graphics card.

• AR can be unreliable. Performance can vary depending on device and browser.

Pricing

• Free Trial: Not available.

3D Content Production

• 3D Product Models: From $42/model (optimized for web or AR).

• 3D Virtual Photography: From $42/model (multiple angles).

• Lifestyle Scenes: From $250/scene (pre-built or custom-designed).

3D & AR Platform Access

• Free Plan: 20GB storage, 10,000 monthly views, Access to DAM, analytics, 3D viewers, and AR tools.

• Paid Plans: Start at $13/month. Includes more storage, higher view limits, and premium features.