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Augmented Reality for Furniture
Let shoppers place their selected furniture configuration in their own room. They can check its size, proportions, and style in context before ordering.
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How it works
What Is a 3D Furniture Configurator?
A 3D furniture configurator is a web-based tool embedded on a product page that lets buyers customize furniture and see their choices in a real-time 3D preview. Your team sets up the options once in the Zolak CMS, and shoppers change materials, colors, and finishes for each part of the product, such as upholstery, frame, legs, or tabletop.
Though designed with the specific needs of furniture retailers in mind, this software is built on a versatile 3D configurator engine that works for any product category.
01
Your team
Mark the Configurable Parts
In the Zolak CMS, choose which parts of the sofa, chair or table shoppers can change: upholstery, frame, legs, tabletop. Fixed parts such as fittings and hardware stay out of the menu.
02
Your team
Add Fabrics, Finishes and Prices
Assign the fabrics, wood species, metal finishes and colors available for each part. Each variation gets its own SKU and price, so the configurator matches what your factory can make.
03
Shopper
Configure on the Product Page
Shoppers open the configurator on the product page, embedded or one click away, and pick a fabric, a wood finish or a leg style. The 3D model of the piece updates with every choice.
04
Shopper
Review and Decide
They rotate and zoom to check stitching, grain and texture, see the price of the final configuration, and place the piece in their own room with AR to check size and fit.
Built-in Augmented Reality
After configuring a product, customers can place the exact version in their own room with browser-based AR.
- Browser-based access: Launch AR from the product page on mobile or scan a QR code on desktop, without downloading a separate app.
- Accurate scale and product context: Furniture appears at true size in the shopper's space, so they can see whether it fits.
- Move and rotate furniture: Try different spots and angles to check proportions, placement, and style before purchasing.
Platform Integration
Are you using any of these platforms?
Are you using any of these platforms?
We integrate with each of them and more
Don’t see your CMS here?
Let’s talk
Elevated Customer Engagement
Instead of static images, customers can virtually explore and customize furniture that resonates with their preferences.
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Improved Sales Performance
A consumer customizing a sofa's color, fabric, and design is more likely to make a purchase compared to one viewing a static image.
Confidence in Their Own Space
Shoppers place the configured piece in their room with AR, so they order with fewer doubts about size, color, and style.
Lower Content Costs
Show every material and color from one 3D model instead of producing physical samples and photographing each variant.
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Less Consulting Effort
View the configurator as your 24/7 sales rep. More engagement means a quicker sales process, and in-depth product knowledge speeds up decisions.
Increased Repeat Business
A customer who enjoyed personalizing their living room furniture with a product configurator is likely to come back for bedroom furnishings.
“Every size and finish, which would never have been practical to photograph”
We turned to Zolak to produce CGI imagery of our products in every size and finish, which would never have been practical to photograph.
What stands out is their preparation. Before a project begins, every detail is confirmed: specifications, materials, deliverables and the rounds of revision. As the client, I always know exactly what I’m getting. That same meticulous attention carries into the work itself. Even a minor design detail is picked up and corrected quickly, and when a request isn’t clear, they ask for references rather than guessing.
Read more
The Zolak team keeps everything moving with clear communication and prompt replies. We’re looking forward to seeing our full range brought to life.
Jonny Ashton
Old Boot Sofas
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“Approachable, responsive and proactive”
Working with the Zolak team has been a genuinely positive experience. They have been professional, collaborative and a pleasure to work with throughout the process. The team has been approachable, responsive and proactive in sharing ideas, always taking the time to understand our needs and explore ways to support our goals. We’ve particularly appreciated their willingness to help and the thoughtful recommendations they’ve brought to the table. It’s been a pleasure working with them, and we’re grateful for their support.
Charini Fernando
Head of Ecommerce, Koala Living
Zolak Platform
Get More From Your Furniture 3D Assets
The 3D models behind your configurator can also help shoppers evaluate furniture in their own space and give your team consistent images for product pages and campaigns.
3D Furniture Rendering
Create studio and lifestyle images from the same 3D models for product pages, catalogs, and campaigns. Show every color and finish consistently, without photographing each variant.
Read the Latest From the Zolak Team
Explore product updates, 3D visualization strategies, industry trends, and practical insights to help ecommerce teams sell more with immersive experiences.
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