Maximizing Sales and Marketing KPIs with Next-Gen AR—Zolak Showroom

Next-gen AR (Augmented Reality) — you've probably heard the hype around smart glasses like Apple's Vision Pro or Meta's Orion glasses. While these advancements are sparking more interest in AR and mixed reality, next-gen AR goes beyond glasses.

For furniture, next-gen AR is advanced technologies that elevate how customers interact with products virtually. Unlike traditional AR, next-gen AR integrates sophisticated algorithms, object detection techniques, and real-time customization capabilities to provide a more immersive and personalized shopping experience.

Zolak Showroom is a prime example of this technology tailored specifically for the furniture industry.

Zolak Showroom offers your customers the ability to visualize and customize furniture sets within their own spaces. With Zolak's built-in tool on your website, customers can snap a photo of their room using a simple "take a photo" button. You decide which product cards showcase this feature, making it easy for shoppers to visualize your furniture in their space.

How does Zolak make it all happen?

The pipeline unfolds in two primary stages:

1. Initial Upload

• When a customer uploads a photo, Zolak gets to work. It scans the room to figure out its shape and where everything is.
• Using smart technology like the SAM neural network, it identifies objects in the room and marks them out.
• If the customer's phone has Lidar (tech that measures distance), Zolak uses it to make sure everything is super accurate.

2. Enhancing the Scene

• Customers can remove the furniture from the photo to focus on the room itself.
• Special algorithms kick in to fix any shadows or weird lighting issues, making sure the room looks just right.
• It then smooths out the floors, walls, and other surfaces to create a clean canvas.
• Next, Zolak fills in the gaps with details that match the original room, using advanced techniques to keep everything looking sharp.
• Finally, it polishes up the whole image to make sure it’s high-quality and realistic.

Next-gen AR with Zolak Showroom empowers furniture retailers to engage customers more effectively, boost sales, and differentiate themselves in the competitive market through innovative virtual visualization tools.

Expanding Sales Channels with Zolak Next-Gen Zolak Showroom

Enhancing Online Furniture Visualization with Upselling Opportunities

These days, everyone loves shopping online for its convenience, but surprisingly, only about 20.1% of retail sales happen online. Three big reasons?

• Lack of compelling visuals.
• Difficulty understanding dimensions.
• And the challenge of visualizing furniture realistically in real-life settings.

"How would that couch look in yellow in my living room?" or "Can I see that couch in my room before buying it?" These are the kinds of questions that can make shoppers hesitate or even decide not to buy.

With Zolak’s next-gen AR, your customers can explore detailed 3D views of products. They can zoom in on fabric textures, spin items around to see every angle, move them, delete individual or all furniture items from their photo, and add new ones from your catalog. This way, they can really visualize how everything will fit into their space.

Zolak's Showroom is all about personalization. Now, furniture shoppers can customize their perfect sofa or any piece through an interactive showroom right on your product page. This real-time interaction gives them the confidence to make the perfect purchase decision.

Maximizing Revenue through 5X Increase in Organic Engagement

Search engines prioritize delivering relevant content based on user behavior. If visitors quickly leave your site after finding it through a search engine, your ranking for related keywords can drop.

By integrating interactive 3D and virtual showroom assets on your website, you can significantly enhance the customer experience. While the average organic search site session lasts around one minute, sites with 3D-enabled ecommerce experiences boast an impressive five-minute session duration. This heightened engagement not only captures Google's attention but also drives higher web traffic across various industries.

Repeat Purchases

The demand for customization is on the rise, and online furniture configurators along with furniture visualizations are meeting this demand head-on. These tools not only boost sales but also benefit both consumers and businesses alike. By offering dynamic and interactive experiences, configurators and visualizers empower customers to design and visualize their ideal products. This level of personalization fosters a sense of ownership and strengthens customer loyalty, leading to repeat purchases.

Cost-Effective Interactive Visual Showrooms

A decade ago, buying quality furniture online was rare because people preferred to touch and feel it. But times are changing, driven by improved visuals that are building trust and opening up more online purchasing opportunities. Zolak leads the way with dynamic visual solutions.

Today, consumers expect at least eight images per product. This might not sound surprising until you realize that in 2016, they only expected three. The shift in the market is enormous and rapidly accelerating.

Many e-commerce companies still rely on product photography (which is pricey because of transportation, prop, studio hire. etc). This works well when there are only a few product variations.

However, managing many product variations or customization options becomes increasingly challenging with traditional methods. Zolak empowers brands to visualize and maintain their products independently, allowing them to update and make changes easily and quickly.

Integrating with E-Commerce Platforms

Both consumers and B2B buyers expect seamless, efficient, and transparent shopping experiences. Brands and manufacturers face the challenge of making it easy for customers to find, customize, price, purchase, and track deliveries—all while managing complex tech infrastructures.

As your business expands, you've likely upgraded to robust e-commerce platforms like Magento, Shopify, or Salesforce Commerce Cloud. Additionally, managing product and customer data through ERP systems such as SAP or Infor has become essential. To scale operations and automate sales and marketing, you've integrated CPQ systems, PIMs, and DAMs to streamline product data and imagery management.

Expanding your furniture brand's sales channels with Zolak Visual Commerce means seamless integration with leading e-commerce platforms like Magento, Salesforce, Shopify, and more.

Zolak is a versatile tool that fits right into your existing tech setup via APIs. It pulls data from your systems to enhance the shopping and buying experience. By connecting with your preferred systems, Zolak streamlines data management and product presentation, cutting out the need for costly and time-consuming processes.

Every sales opportunity counts. We understand the urgency of keeping up with customer demands and the technology required to support your operations. Zolak's solutions streamline communication and processes across your tech infrastructure, ensuring your furniture visualization tools are seamlessly integrated and effectively support your business goals.

Conclusion

When selecting a partner, it's crucial to find one that not only empowers your team with an innovative 3D platform but also scales with your business growth. This ensures you can make informed, technology-driven decisions that enhance your customer experience.

Unlike other platforms, Zolak Showroom stands out as a dedicated solution designed specifically for furniture retailers like you. With Zolak, your team gains the capability to effortlessly manage and create high-level product visualizations. Customers can explore and interact with your products in a truly immersive way, significantly enriching their shopping experience.

By investing in a reputable and trustworthy 3D furniture visualization solution like Zolak, your business can expect to see tangible returns—from increased customer engagement to higher conversion rates. Zolak will empower you to showcase your product offerings in the best possible light.

Contact us to discover how our next-generation AR, Zolak Showroom, can elevate your brand's presence.